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Art Entrepreneurship by Mikael Scherdin, Ivo Zander

By Mikael Scherdin, Ivo Zander

This pioneering booklet explores the connections among paintings and inventive methods and entrepreneurship. The authors expertly establish numerous components and matters the place examine on paintings and inventive tactics can tell and increase the normal box of entrepreneurship learn.

Nine unique chapters via a global workforce of students take an in depth examine the assets of latest paintings principles, how they're reworked into tangible items of paintings, make their method via frequently adversarial choice environments, and eventually move directly to turn into valued and authorized through most people. creating a variety of unique contributions on the crossroads of artwork and entrepreneurship, the publication speaks to researchers throughout those fields, working towards artists drawn to selling and gaining recognition for his or her paintings, in addition to policymakers curious about sustained dynamics of the artwork enviornment.

Entrepreneurship researchers drawn to new advancements within the box will locate this exact publication invigorating. It additionally serves as a useful resource of concept for lecturers and practitioners attracted to social and cultural entrepreneurship.

Contributors: D. Barry, M. Bonnafous-Boucher, R. Cuir, P. Frankelius, S. Haefliger, ok. Lindqvist, S. Meisiek, M. Partouche, M. Scherdin, M. Søndergaard, I. Zander

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Extra info for Art Entrepreneurship

Sample text

A number of these firms copy “traditional” companies extremely closely, others ‘operate as global systems and like structures installed in time’ (Toma, 2008). They mirror phenomena, practices, deviances, and excesses in the economic world. However, the borders between imitation, fascination and criticism are, as the work of Takashi Murakami demonstrates, extremely porous. Takashi Murakami, founder of Kaikai Kiki Co. Ltd, is a prime example of a highly successful business artist. ’ Murakami produces resin sculptures, giant blow-up balloons and performance art, as well as watches, t-shirts and other products as part of a diversification or risk-management strategy.

At least three attitudes are adopted by artists to action of an entrepreneurial nature: (1) the utilitarian artist who instrumentalizes the firm to develop his or her work; (2) the business artist who uses the firm as a form of art (in a mimetic, analytical or critical way); and (3) the artist who develops a critical stance in regard to the worlds of the economy, work and business. The Instrumentalist Artist or the Firm Instrumentalized by Art Instrumentalist artists use entrepreneurship to further their own ends, even if their work has no essential and necessary link with representations of the economic sphere or with any particular system of production.

Beyond the German model of capitalism: Unorthodox local business development in the Cologne media industry. European Planning Studies, 16 (4): 465–86. Goldthwaite, R. (1993). Wealth and the Demand for Art in Italy, 1300–1600. Baltimore: Johns Hopkins University Press. Gopakumar, K. (1995). The entrepreneur in economic thought: A thematic overview. Journal of Entrepreneurship, 4 (1): 1–17. , and Suddaby, R. (2006). Institutional entrepreneurship in mature fields: The big five accounting firms. Academy of Management Journal, 49 (1): 27–48.

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